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Uncategorized

How Google Steals Billions From Ads Customers (& why you should be terrified to use them)

If you’ve run many ad campaigns on Google in the past, you will know about a thing called Adsense. Adsense places your content on various kosher properties on the internet who have opted in to receive a small payout every time someone views or clicks an ad. It has been around for decades and is one of Google’s oldest and biggest money makers. Google also has other products: Search Ads, Gmail Ads, Local Ads, Youtube Ads, and more.

Since I didn’t have a fortune 500 budget and wanted my targeting specific, my plan was to advertise my e-course on Airbnb (airbnb10k) arbitrage to the specific audience of a Youtube channel based on airbnb. I set it up and looked away for 2 weeks with $20/day of ad spend put towards a CPM (cost per thousand impressions) budget.

When I went back to check on the performance because I hadn’t made any sales, I was horrified to see ZERO views on the channel I chose but $357 spent on worthless ads. In fact, this number would have been much greater if my credit card had not been expired.

Little did I know, google automatically enrolls your Youtube or other ads in Adsense as well and starts to burn through your ad spend placing your ads on any sites that it possibly can, showing your carefully crafted video targeting entrepreneurs to teenagers in random countries playing free video games.

And do they tell you about this? Of course not!
Carefully hidden in your placements menu, you can see the terrible and ineffective placements Google Ads has intentionally tricked you into purchasing, in my case at a CPM of as much as $32.00!

When I dug deeper and looked at the sited, I realized what a racket was happening. Here are just a few examples of sites blatantly created just to farm a more-than-complicit Adsense campaign.

Some of these sites have somehow been getting views and worthless clicks but are not even up due to a server error. This is just blatant fraud now.

So I went to Google support thinking “Their goal is to make me a better customer by making the entire marketing experience more seamless for all parties.. not to make money off of obvious scam sites. Support will help me out when I point out that I did not ask for Adsense or authorize spend on it! Right?”

NOPE! This is all part of their strategy to dupe you. Here is the response from support:

When a dishonest company has as much unchecked power as Google, bad things begin to happen to their users and customers simply because a monopoly can respond with middle finger to complaints. It is no surprise to me now why in 2018, google removed the “Don’t be evil.” clause from its code of conduct.

Thanks to the incredible amount of money taken with this scheme and the massive pool of victims, this would appear to be a red letter day for a class action firm, and I certainly hope one does soon.

Categories
Fintech Lifestyle

El PuertoGringo

Experience-based advice on navigating the island of riches

You have landed in San Juan, with a suitcase (okay, BlockWallet) full of money. You smell the opportunity in the humid air entering through the doors. Scenic houses, perfect beaches and exotic people from all over. A 6 month vacation, financially justified by the dramatic savings in federal income tax.

Mountains and warm beaches in the New York time zone? Unheard of.

But wait… do you know how where to find that property, or a realtor competent enough to sell it to you? Do you know where to get a car? Can you feed yourself? If this is your first time at SJU, chances are you won’t be getting out of the airport without some knowhow and a PCR test.

Guess what:

You cannot buy ANY food after 8pm (9 in San Juan), the rental car outlets have week stretches without a single available vehicle, realtors exist only for the seller, Zillow information is worthless, and spoiler alert, that bribery thing that got you by in Mexico won’t work here. Oh and keep your mask handy because they have a stronger than expected stigma about that.

None of these things stopped me from falling in love with the California-ish west coast including Rincon, the New Orleans-ish southern coastal city of Ponce (pronounced pon-si), the beautiful and untouched mountains near Utado, or the up-and-coming east coast from San Juan to Luquillo to Las Palmas. YES, there is more here than Dorado! It is basically a micro-mainland in terms of locale-culture.

NOLA? NO, PR

Lets cover a few quick things:

For real estate, follow Diane Cohn. Her article is 7 years old as of this writing but is still right on. Things do not change quickly in the tropics.

For taxation, make sure you know what you stand to gain by making the move. You will need to spend 5 months and 1 day on-island, and a maximum of 1 additional month internationally, plus buy a property within 2 years to take advantage of ACT-22.

In my case, any capital gains would now be taxed at a total-tax rate of 4% and income would be taxed at a new total-tax rate of 14%. Not bad! But again, unless you are a very stealthy sailor, you will be on that island for a minimum of 5 months kicking it with Jake Paul, Joel Comm and the other self-exiled millionaires.

Every day is a Luquillo Saturday for Joel and Travis, co-hosts of BadCrypto

Where are things going?

My guess is that tourist attractions and entertainment will develop in the mountains and cities like Ponce. Many people will want entertainment and supply will rise to meet the occasion.

Real estate will become more scarce as there isn’t any construction happening right now.

Then again, the potential for PR to become a state in a few years does put a pivot risk on the tax situation, so be ever agile and let your life plans never be so concrete as an island casa.

More coming soon!