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Marketing Software

How to Communicate and Moderate on Clubhouse

Screen Shot 2021-03-06 at 11.50.18 AM

Clubhouse is the new “chat” room, that much is established by its rapid popularization by a user-base that sometimes is even featured as the logo of the app.

It is also a powerful tool for networking, learning and business.

In order to leverage the benefits of clubhouse, there are a few key things you need to bring to your room:

  • Your Network — The biggest rooms are led by those with the biggest existing network.
  • A Topic — For out-of-network follows, pick an interesting topic and name.
  • Communication Skills — You must know how to speak quickly and clearly.
  • Good Moderation — The moderator keeps the room alive, and is essential in preventing chaos.

Communication:

Unlike in a real life scenario, the others in your conversation cannot see your body language, so you must put extra emphasis into clarity.

Also unlike a typical conversation, a successful clubhouse room has 90%+ audience and 10%- quality speakers. This means that you need to make absolutely sure that what you say is of relevance to the audience.

Remember your principles:

No “umms, and ahhs”, stick to the point, and if something is not relevant, leave it out!

Moderation:

The moderator needs to be highly aware of the conversation and keep the topic to the room subject. People joined the room to hear about THAT topic, so unless many hands are being raised, they probably want to stay there and hear more about it.

Sometimes a guest will go off on a long tangent when given the stage and this must be curtailed swiftly but politely. It can be challenging to grasp the microphone away from overly confident speakers who have boguarded the stage. Even if carefully letting down the speaker, you can end up in a conflict, such a what happened to Dennis Yu last month when he tried to remove a speaker. (Grizzly details in link)

So with this in mind, get on clubhouse to community build. Use it to both listen and teach.

Go forth and build your clubhouse empire!

Oh and follow me on clubhouse @skiwheelr

M

By Mark Wagner

Mark is an Engineer and Digital Marketer who continuously seeks to innovate in growth areas.

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